HOLLYWOOD – Following the decision to not release his directorial debut Lost River theatrically, Only God Forgives star Ryan Gosling today launched his own line of celebrity vegetables.

Stars have frequently sought to cash in on their brand name launching their own perfumes, fashion lines and even Hollywood themed restaurants, but few have gone for a product so humble as root vegetables.

The Ides of March star explained:

Growing up I was really influenced by Paul Newman, both as an actor and as a man. I was really impressed with him in Cool hand Luke and I studied him. But then in the supermarket my mom would buy Paul Newman’s salad dressing and that made an even deeper impression. I never used any other kind growing up. And then later I began to think, as I got more interested in macrobiotic diet and what not, ‘that’s all very well for the salad dressing Paul, but what about the actual vegetables’. Of course, he was dead by then so I couldn’t tell him personally, so I figured I’d do it myself.

Gosling’s own brand vegetables will be stocked by supermarkets across the country with the guarantee that each vegetable has been touched by Ryan Gosling’s skin.

Check out the gallery below for some tasty nutritional treats.