HOLLYWOOD – Free hats are to be given away at cinemas showing X-Men: Apocalypse, Bryan Singer revealed today.
X-Men: Apocalypse director Bryan Singer revealed that everyone who goes to see his new film X-Men: Apocalypse will be given a free hat. Bryan Singer was speaking EXCLUSIVELY to the Studio Exec following the release of the trailer for the new installment which will star James McAvoy, Nicholas Hoult, Jennifer Lawrence, Oscar Isaac, Sophie Turner and Michael Fassbender as Magneto!
It is really hard for us right now. The Avengers are really out there kicking our asses and then there’s Star Wars and all the spin offs from that to contend with. There are all these gimmicks as well. IMAX, 3D, IMAX 3D, so I was thinking how can I make the X-Men relevant once more? How can I make it so people want to come and see our movie and not some other movie? And the answer came to me in a dream. Give away free hats.
With every ticket?
Yes, absolutely with every ticket. Once you get your ticket, you get the free hat. I’ve designed them personally. They’ll be top hats and they’ll have writing across them. One will say ‘I went to see the X-Men: Apocalypse and Loved It’ and the other will say ‘The X-Men Rock (Not As Much As The Avengers, But Still)’. The idea is that people will go and see our film and when they come out wearing their hats, it’ll be advertising for our movie. Isn’t that wonderful?
And these are top hats?
Well, won’t they block the view? I mean if everyone gets a top hat and puts it on during the film, the people behind won’t be able to see.
The don’t have to… why would they…
You could have bowler hats.
We’ve already bought the top hats. We’ve already made them. Hundreds of thousands of top hats. Half of them saying ‘I went to see the X-Men: Apocalypse and Loved It’ and the other half saying ‘The X-Men Rock (Not As Much As The Avengers, But Still)’.
Didn’t that cost a lot of money?
Half our budget.
This is a really…