GI Joe: Retaliation won the Easter weekend Box Office, though Tyler Perry’s Temptation also did good business despite the fact that Tyler Perry is almost universally considered a tool. Meanwhile, The Host was a disappointing debut showing that the young-adult genre is shizzle.
Top quote Ray Subbers at Box Office Mojo: 

The Top 12 earned an estimated $140.8 million, which is nearly identical to the same weekend last year. The G.I. Joe sequel grossed an estimated $41.2 million this weekend, which ranks as the second-highest Easter debut ever behind 2010’s Clash of the Titans ($61.2 million). Including Thursday, the movie has earned $51.7 million; that’s a bit below G.I. Joe: The Rise of the Cobra‘s $54.7 million three-day start in August 2009. For its three major stars, this is also a potent opening: it ranks third-highest for Channing Tatum, second-highest for The Rock, and it’s remarkably the top debut ever for a Bruce Willis movie.

Studio Exec will from now on be committed to reporting only the FACTS of Hollywood news with particular attention paid to Box Office receipts.


HOLLYWOOD – The release of the latest installment in the GI Joe franchise looks set to be a commercial and critical success but some fans are criticizing the film for being too human.

Jason Partnersnip, author of A Book of Joe, writes in his review of the film:

GI Joe: Retaliation is a travesty. Instead of plastic dolls with expressionless faces and no way of conveying emotion, we get ‘actors’ like Dwayne ‘The Rock’ Johnson, Channing Tatum and Bruce Willis quite obviously moving their faces in attempts to somehow convey emotion, in direct contradiction of the spirit of the toys. 

Director Jon M. Chu responded angrily to the criticism:

We specifically tried to choose actors that I could rely upon to give me a sense of impassive stupidity and block-headed numbness and I think we achieved that.  It’s unfair for Jason (who by the way I’ve had run ins with before) to pick on our film when he knows that we are trying our best – as lovers of plastic toys – to stay true to the spirit of the product. If you come to our movie, you’ll see lots of parts where we’ve even managed to CGI the humans out of the film altogether. And still he’s not happy.

GI Joe: Retaliation is on general release.