HOLLYWOOD- Joss Whedon has promised postmodern sexism in his new film Avengers: Age of Ultron, released world wide.
The Buffy the Vampire Slayer creator spoke exclusively with The Studio Exec:
If there’s one thing I hate in modern movies it’s when they have that lazy 70s sexism. I first noticed it in the clip we saw of Jurassic World but once you see it, it’s like f*cking beards, you see them everywhere. Chris Pratt is the force of nature and Dr. up-tight is needs a laminated itinerary to go on a date. There’ll be a scene later on where he takes her glasses off and unpins her hair to let it fall free. It’s crazy.
So you would stop sexism?
Oh God no. Are you high? Who would want that? No, we can’t stop it, we just have to update it. Look at my new film – competing directly with Jurassic World for publicity at the moment coincidentally – Avengers: Age of Ultron. It’s an amazing superhero adventure with a diverse cast including a white male billionaire, a white/green male scientist with anger issues, a white male archer and a white male Nordic looking thunder god and a hot chick with a fantastic ass. I mean you should see it.
But how is that not sexist?
Because it’s ironic and knowing.
And Scarlett Johannson knows she’s sexy and she isn’t uptight or anything. She’s going yeah, I’m sexy but I’m also equal. And God, she scores well with all the demographic data we get.
I know. Being sexist is fantastic and profitable. You just have to be clever and cast Scarlett Johansson or Gwyneth Paltrow. It won’t work with Megan Fox.
Avengers Age of Ultron will be released this week.