HOLLYWOOD -Iron Man 3 – due for release sometime in 2013 – is already kicking up a storm of controversy with the issuing of a set of action figures depicting the main characters of the Marvel film franchise starring Robert Downey Jr. as Tony Stark, a black guy (Terrence Howard or Don Cheadle, whoever’s cheaper) and Gwyneth Paltrow as a woman.
Hasbro first displayed the figures earlier this year at Toy Fair, but a spokesperson for the company said they had been planned for some time.
However, an article in The New Left State Review has lambasted the tie-in product. Prof. Stem Reasurgh of the University of Colorado writes that the ‘exploitation of this period in our history for purely commercial gain is a national disgrace.’ He continues:
Tony Stark loses everything including his really nice house and HQ and he has to somehow come back from the depths in order to battle the wicked Mandarin. And remember this is a man who was kidnapped by terrorists in Somewhere-over-there-istan. He hasn’t even got a heart and yet he still fights to protect the world from Loki and stuff. And this man’s plight, his enormous sacrifices are trivialized by what is essentially a toy.
However, Hasbro has responded to the criticisms in a baffled press release:
The criticism comes after similar controversies surrounding the merchandising of Argo and Django Unchained (for more on those stories CLICK HERE), leading to the question should all action figures and toy related merchandise be banned and the death penalty be used as a deterrent? What do you think? Please leave your brain droppings in the comment box below.