HOLLYWOOD – One of the largest cinema chains in the country AMC is considering letting customers play Frisbee during films.
AMC chief executive Adam Aron said he wanted to encourage so-called millennials to visit the cinema. Speaking to Variety, Aron said:
You can’t tell a 22-year-old to watch a film and not play Frisbee. That’s not how they live their life. We can’t just keep saying stop throwing Frisbees in the cinema if that’s what they want to do. They’ll just go elsewhere.
But he said he would have to find a solution that did not disturb other movie-goers.
We’re looking at a variety of options (if you’ll excuse the pun). We could have special non-Frisbee screenings. Or we could perhaps have nets that would section off one part of the audience from another. No one wants to get hit in face by a Frisbee while they’re watching a film. I understand that. But this is the future and we can’t hold it back.
AMC operates almost 400 cinemas in the United States, with more than 5,000 screens. In February the firm announced its intention to buy rival Carmike, which will make it the largest cinema chain in the US. But Mr Aron said young adults today were not visiting the cinema as much as their parents did when they were young.
The fact of the matter is we’re losing out and one of the reasons is that the cinemas are seen as boring stuffy places, a bit like libraries where everyone going ‘shush’ and people actually paying attention to something for longer than three minutes. I mean, fuck!? Am I right?
Frisbee friendly screenings are only the start however.
We have a whole series of ideas. Hip hop dance competitions, happy sacks, one of those pools with loads of balls in them. I don’t even know what they’re called, badminton… oh and my favorite… trampoline cinema. Can you imagine going to see Spider-Man Homecoming and going up and down on a trampoline.