HOLLYWOOD – Hi everyone. Urm, yeah, Christopher Nolan here; director of the Dark Knight Trilogy, Inception and … oh, Memento. Yeah. That’s right. Have I got your attention? Yeah, um, I thought so.
Reports of the death of cinema, to paraphrase Mark Twain, have been greatly exaggerated. Mobile phones, illegal downloads, people eating nachos with dips, 3D glasses and Michael Bay have all certainly had their deleterious effect but with the right innovations cinema is going to be alive and well and better than ever far into the future. How do you ask? Well, I made The Prestige, and here are three magic suggestions.
1. More comic books movies. I visited my local multiplex the other day and was shocked to see that two of the seventeen screens were occupied by films not based on comic book characters. One was showing Chef and the other was showing some tripe about a boy growing up with awful CGI ageing, no doubt. Comic book movies are great because you don’t really need a script, or acting, or anything and then Hans Zimmer lends you his epic thumping score and away you go. Make it a little bit somber, darken the palette, put in Mikey Caine and the critics will lap it up. So more of these. I’ll exec them for a premium fee.
2. Free gimmicks with your ticket. You buy a cinema ticket today and what do you get? Just a bit of card with the name of the film and which screen it’s on, maybe a seat number. Rubbish. You should get a gimmick like a Frisbee, or a rattle, something to occupy the hands during slow parts of the film. Imagine watching Le Weekend – a bit dull I know – and then a game of Ultimate Frisbee breaks out! Amazing.
3. Balloon net. This is the topper and I don’t think this has been done before. Rig a large net over every auditorium and when the film comes to its climax, release thousands of balloons from the net, along with party streamers and confetti bombs! Can you imagine watching Mamma Mia for instance or 12 Years a Slave and as the final shot comes on streamers and balloons float from the ceiling? It would be AMAZING!
Christopher Nolan’s Interstellar will be released in November.